This Privacy Policy was last updated August 2025.
OUR COMPANY/ORGANIZATION
Horseware Products Limited (“Horseware” or the “Company”), which includes horseware.com, alessandroalbanese.com, and equifit.com (our “Site”), has its headquarters at 5th Floor Building Two, The Green Dublin Airport Central, Dublin Airport, Swords, Co. Dublin, K67 E2H3, Ireland.
If you have any questions about our Company’s Site, Privacy Policy, and Company Policy (if applicable), the data we hold on you, or you would like to exercise one of your data protection rights, please contact us:
- Email: [email protected]
- Phone: +353 42 9389000
- Mail: Horseware Products Ltd., 5th Floor Building Two, The Green Dublin Airport Central, Dublin Airport, Swords, Co. Dublin, K67 E2H3, Ireland
We have appointed a Data Protection Officer and they can also be contacted at [email protected]. At Horseware, we respect the right to personal privacy and our obligations under data protection legislation. This Privacy Policy outlines how we handle personal data you provide while visiting our Site, as a registered user, and when you interact with the Company.
This Privacy Policy applies to the use of the EquiFit.com Site. Our business partners have their own privacy policies. Your use of the Site is also subject to our Terms and Conditions.
THE EFFECTIVE DATE AND CHANGES OF THIS PRIVACY NOTICE
Any changes to this Privacy Policy will be posted on this website so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we decide to use personal data in a manner significantly different from that stated here, we will notify you by email and you will have a choice as to whether we may use your personal data in the new manner.
CONTROLLER
Under this Policy, and unless otherwise agreed, Horseware is the “controller” of your personal data under the GDPR (EU) 2016/679 and UK GDPR.
THE TYPES OF DATA THAT WE PROCESS
Our Company collects, holds and processes the following data:
Information You Give Us
- Personal/Identity Data: Name, address, location, gender, discipline, email address, birth date, phone number and other contact details.
- Financial Data: Bank account details, billing contact information and VAT number (where applicable).
Additional Information Collected
- Statistical & Analytical Data: Aggregated visitor data (with consent).
- Technical Data: If consented, server “log files” such as IP address, pages viewed and time spent (used to monitor and improve the service; cannot identify you).
- Usage Data: URL paths, clickstream, products viewed/searched, response times, visit length, interactions, methods used to browse away from the page, and any phone number used to call us.
- Form Responses: May be used for research, marketing and analytical purposes.
No Special Categories of Personal Data
We do not require or collect sensitive personal data (special category data) unless you choose to provide it.
WHAT WE DO WITH YOUR INFORMATION
| Purpose/Activity | Type of Data | Legal Basis for Processing |
|---|---|---|
| To process your order, manage your account, respond to queries, and provide requested information. | Identity, Technical, Usage Data | Performance of contract; Legitimate interests |
| To maintain and fulfill customer/service provider relationships and send important notices (e.g., recalls, warranty, product safety/security, policy changes). | Identity, Technical, Usage Data | Performance of contract; Legitimate interests |
| To manage payments, fees and charges, and to collect and recover money owed to us. | Identity, Financial Data | Performance of contract; Legitimate interests |
| To manage our relationship with you and notify you about changes to services or this Privacy Policy. | Identity, Technical, Usage Data | Performance of contract; Legal obligation; Legitimate interests |
| To provide information about products/services similar to those you enquired about. | Identity, Technical, Usage Data | Legitimate interests |
| To provide information about products/services similar to those you purchased (unless you opt out). | Identity, Technical, Usage Data | Legitimate interests |
| To provide information about other services you consent to receive (e.g., newsletters). | Identity, Technical, Usage Data | Consent |
| To ensure content is presented effectively on your device (including strictly necessary cookies only). | Identity, Technical, Usage Data | Legitimate interests |
| To administer and protect our business and Site (troubleshooting, analysis, testing, research, statistics, surveys). | Identity, Technical, Usage Data | Legitimate interests |
| To use data analytics to improve/optimize our Site, marketing, and customer experience. | Technical, Usage Data | Legitimate interests |
| To measure ad effectiveness and, where applicable, deliver relevant advertising (including strictly necessary cookies only). | Identity, Technical, Usage Data | Legitimate interests |
| To fulfill obligations as a sponsor for riders. | Identity, Financial Data | Performance of contract |
| To republish Horseware-related social media content from sponsored/associate riders. | Identity Data | Consent |
| To use statistical/analytical data on an aggregate basis (if consent provided). | Usage Data | Consent |
HOW WE SECURE YOUR DATA
We have in place technical and organizational measures to protect your data. For more information, contact [email protected], call +353 42 9389000, or write to the address above.
THE RETENTION PERIOD OR CRITERIA USED TO DETERMINE THE RETENTION PERIOD OF THE DATA
You may inform us of any changes in your personal data and we will update or delete your personal data accordingly. We keep personal data for a variety of purposes and periods based on what is necessary and proportionate for our business and statutory obligations. We will not hold your personal data longer than necessary for functions associated with this Site. We periodically review our databases and delete data that is outdated, inaccurate, or no longer necessary. Some services have specific retention periods, after which data is deleted using appropriate methods.
CHILDREN’S PRIVACY
Our Site is not aimed at children under 16. We do not knowingly collect personal information from children under 16. If we learn we have collected personal information from a child under 16 without parental consent, we will delete it. Parents/guardians may contact us if they believe we have unauthorized information about their child. We aim to comply with COPPA and other applicable laws. California residents under 16 may have additional rights; see the California Residents section.
MARKETING
If you agree, we would like to send you information about our products and services. You may opt out at any time using the unsubscribe link in promotional emails. You will continue to receive important transactional emails (e.g., orders and returns).
SPECIFIC SMS PRIVACY NOTICE
- Delivery Updates: Sent on the basis of legitimate interests.
- Offers & Promotions: Sent only with your consent.
Opt-in methods: entering a phone number online; sending a keyword via SMS; or completing a paper form.
Opt-out: click the unsubscribe link in any SMS.
We may collect Device and Browsing Information related to messaging services (e.g., IP address, OS, browser). With consent, cart reminder SMS may be sent. The website uses cookies to determine when to send cart reminder messages via SMS.
DISCLOSURE OF INFORMATION TO THIRD PARTIES
We do not sell your personal information for marketing. We may disclose information to third parties for legitimate business purposes and, where appropriate, under data processing agreements (e.g., IT providers, marketing companies, fraud prevention via credit reference agencies, couriers for delivery, anonymized data to advertisers/researchers, compliance with legal obligations). We may share data within the Horseware group and transfer obligations to new owners if ownership changes. For questions, contact [email protected].
THE DETAILS REGARDING ANY TRANSFER OF PERSONAL DATA TO A THIRD COUNTRY AND THE SAFEGUARDS TAKEN
Your information is stored on secure systems on our premises and with secure providers (including cloud). Some providers may be based outside the EEA. Where adequacy does not apply, we use Standard Contractual Clauses and/or Binding Corporate Rules to safeguard transfers.
WHAT ARE YOUR DATA PROTECTION RIGHTS?
- The Right To Access – request copies of your personal information held by Horseware (we may verify your identity and request clarifications). Generally free of charge unless unfounded, repetitive, or excessive.
- The Right To Rectification – request correction or completion of inaccurate/incomplete information.
- The Right To Erasure – request deletion under certain conditions (subject to legal obligations/public interest exceptions).
- The Right To Restrict Processing – in specified circumstances (e.g., contested accuracy, legal claims, objection pending verification).
- The Right To Object To Processing – for direct marketing (including profiling) or where processing is based on legitimate interests (unless we demonstrate compelling grounds).
- The Right To Data Portability – request transfer to another organization or to you, where applicable.
To exercise your rights, email [email protected]. We aim to respond within one month.
Automated decision-making and profiling: you have the right to be informed and, in certain cases, not to be subject to decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects.
Note: U.S. state privacy laws may vary. California and Nevada residents have additional rights (see below).
ANALYTICS
This Site uses Google Analytics. Cookies help analyze how users use the Site. Information (including IP address) may be transmitted to and stored by Google in the U.S., used to evaluate use of the Site and provide related services, and shared where required by law or with processors acting on Google’s behalf.
HOW TO MAKE A COMPLAINT
If you have questions about this Privacy Policy or how we process your data, please contact us. If you feel your concerns were not addressed, you may contact the Irish Data Protection Commissioner. If you do not have internet access, contact us for assistance.
CONTACT INFORMATION
Horseware (EU):
Horseware Products Ltd., 5th Floor Building Two, The Green Dublin Airport Central, Dublin Airport, Swords, Co. Dublin, K67 E2H3, Ireland
Tel: +353 42 9389000
Horseware (North America):
Horseware Products Ltd., 1030 N. Rogers Lane, Suite 121 #2106, Raleigh, NC 27610
Tel: 800-887-6688
Data Protection Officer: [email protected]
COOKIES
This website uses “cookie” technology to enhance your experience on EquiFit.com (e.g., session tracking and return visitor analysis). Our cookies are not available to other websites.
How Do We Use Cookies?
- Keeping you signed in
- Understanding how you use our Sites
- Notifying you when a particular item is back in stock (if selected)
How To Manage Cookies
You can edit your browser settings to not accept cookies (some features may not function). Our Site does not respond to “Do Not Track” signals.
Cookie Management Guides:
Blocking or deleting cookies may negatively impact the usability of our Site.
Types of Cookies We Use
Strictly Necessary & Functional Cookies
These cookies are essential for site functionality and to provide enhanced features. They cannot be switched off in our systems and do not store personal information.
| Cookie Subgroup | Cookies Used | Type |
|---|---|---|
| horseware.com | actualOptanonConsent | First Party |
| www.horseware.com | ASLBSA, _ALGOLIA, suggestStore, AWSALB, OptanonConsent, ASLBSACORS, AWSALBCORS, jobPostCodename, PHPSESSID, OptanonAlertBoxClosed, section_data_ids, mage-cache-storage-section-invalidation, mage-cache-sessid, private_content_version, form_key, recently_compared_product, mage-cache-storage, recently_viewed_product, recently_compared_product_previous, recently_viewed_product_previous, product_data_storage, mage-messages, store | First Party |
| vimeo.com | vuid, __cf_bm, _cfuvid | Third Party |
| c.bing.com | SRM_B | Third Party |
Performance Cookies
Allow us to count visits and traffic sources so we can measure and improve site performance. All information is aggregated and anonymous.
| Cookie Subgroup | Cookies Used | Type |
|---|---|---|
| horseware.com | _ga_xxxxxxxxxx, _clsk, _ga, _clck | First Party |
| nosto.com | _gid, intercom-id-xxxxxxxx, _ga_xxxxxxx, intercom-device-id-xxxxxxxx, intercom-session-xxxxxxxx, _ga | Third Party |
| connect.nosto.com | NOSTO_SESSION | Third Party |
| nr-data.net | JSESSIONID | Third Party |
| c.clarity.ms | SM, MR | Third Party |
| clarity.ms | MUID | Third Party |
| bing.com | MUID | Third Party |
| c.bing.com | SRM_I, MR | Third Party |
| klaviyo.com | _ga | Third Party |
| www.clarity.ms | CLID | Third Party |
| www.horseware.com | 2c.cId | Third Party |
Targeting Cookies
Set by advertising partners to build a profile of your interests and show relevant ads on other sites. Based on uniquely identifying your browser and internet device.
| Cookie Subgroup | Cookies Used | Type |
|---|---|---|
| horseware.com | _fbp | First Party |
| www.horseware.com | __kla_id | First Party |
| horseware.com | _gcl_au | Third Party |
| doubleclick.net | test_cookie, IDE | Third Party |
| c.clarity.ms | ANONCHK | Third Party |
| www.facebook.com | (Various) | Third Party |
| klaviyo.com | _fbp, __ssid, _hp2_id.xxxxxxxx, fs_uid, _vwo_uuid_v2, _pin_unauth, _hp2_props.xxxxxxxx, __kla_id, ajs_anonymous_id, kl_csrftoken | Third Party |
| static-tracking.klaviyo.com | __kla_id | Third Party |
CANADIAN RESIDENTS
If you are a Canadian resident and wish to exercise rights under PIPEDA, please contact [email protected].
CALIFORNIA RESIDENTS
California residents have additional rights, including the right to ask once per year if we shared personal information with third parties for their direct marketing; to opt out of the sale of personal information; to request deletion; and to request (no more than twice in 12 months) disclosure of categories/sources/purposes/third parties and specific pieces of information collected. To make a request, email [email protected] with “California” in the subject and include your name, California address and email. We verify using information previously collected. Authorized agents may submit requests. We will not discriminate against you for exercising your rights.
NEVADA RESIDENTS
Nevada residents may request to opt out of the “sale” of personal data under Chapter 603A by emailing [email protected] with “Nevada” in the subject and including your name, Nevada address and email.